Foundations of a Brick and Morter Business
GET ACCESS TO ALL 1500+ COURSES FOR ONLY
£99
.
Get Now
Overview
Product Overview: Foundations of a Brick and Mortar Business
🏢 Welcome to "Foundations of a Brick and Mortar Business," where we delve into the essential principles, strategies, and skills necessary to establish and operate a successful physical retail or service-based enterprise. In this comprehensive course, we explore various facets of starting, managing, and growing a brick-and-mortar business, providing you with actionable insights and practical knowledge to thrive in the competitive marketplace.
Course Sections:
- Introduction to Brick and Mortar Business: Understand the fundamentals of brick-and-mortar businesses, including their significance in the digital age, advantages, and challenges compared to online ventures.
- Market Research and Analysis: Learn how to conduct effective market research, identify target demographics, analyze competition, and assess the feasibility of your business idea.
- Location and Store Layout: Explore the importance of choosing the right location for your brick-and-mortar store, optimizing store layout for customer flow, and creating an inviting atmosphere.
- Legal and Regulatory Considerations: Gain insights into legal structures, permits, licenses, zoning regulations, and compliance requirements essential for operating a brick-and-mortar business.
- Inventory Management and Procurement: Discover strategies for inventory management, sourcing products, negotiating with suppliers, and maintaining optimal stock levels to meet customer demand.
- Customer Experience and Service: Learn how to deliver exceptional customer service, cultivate customer loyalty, and create memorable experiences that drive repeat business and positive word-of-mouth.
- Marketing and Promotion Strategies: Explore various marketing channels, including traditional advertising, signage, local partnerships, and community engagement, to attract and retain customers.
- Financial Management and Budgeting: Understand the basics of financial management, budgeting, pricing strategies, cash flow management, and profitability analysis crucial for sustainable growth.
- Staffing and Human Resources: Gain insights into hiring, training, managing, and retaining employees, fostering a positive work culture, and addressing HR challenges effectively.
- Adapting to Industry Trends: Stay abreast of emerging trends, technologies, and consumer preferences in the retail industry, and learn how to adapt your brick-and-mortar business to stay competitive.
Curriculum
Course Content
Chapter 1 Introduction
-
Introduction
00:00
Chapter 2 What Kind of Business Do I Want
Chapter 3 Know Your Markets
Chapter 4 Know Your Competition
Chapter 5 Registrations, Licenses and Permits
Chapter 6 Marketing and Merchandising
Frequently Asked Questions
Fully online through PDF materials and video lessons. Learn anytime, anywhere.
Self-paced — complete it in a week or spread it over months.
No. The course is beginner-friendly.
Yes — instructor support is available Monday to Friday.
Yes — 14-day money-back guarantee.